Assumptive Selling
by Jack WhiteTo assume is said to make an a - - out of u and me. While this is true in most cases, being assumptive in selling is an entirely different scenario. I often use the assumptive close with art buyers. I assume they want to own my art when we begin the conversation. The moment the prospect shows real interest, I just assume they would like to take that piece home with them. My next step is to assist them in making their desire a reality. Because of my assumption that they want to own the art, I treat them differently. I don’t sell; I help the client acquire what they want. [...]
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